Cerebrate – a Case Study Competition

Posted by Aastha Kumar | Posted in Cerebrate | Posted on 19-10-2009

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Cerebrate: The objective of this event is to identify the best management talents in India in the fields of Finance, Marketing, Operations and HR through soliciting solutions to live case studies. This gives the students an opportunity to prove their ability to perform in the corporate world (since case studies are live). The theme of the event is “Be the next Management Guru.”

Cerebrate Marketing:

Cerebrate Marketing is a live case study competition. It has 2 stages: first being the online round and the final held at IIM Indore campus. Participants from top 30 B-schools present their solutions to the industry experts and get a chance to interact with them and fine tune their marketing strategy skills with their help.

The tentative launch date of the events first and second round is  2nd November 2009 and 19th /20th November 2009 respectively.

Cerebrate Finance:

Cerebrate Finance is a live case study competition based on finance. It has two phases. In phase 1 an online quiz of 40 minutes based on knowledge of the field of finance will be conducted. Based on their performance in phase 1 six teams will be shortlisted for phase 2. In phase 2 A live case study will be provided to all shortlisted teams and they will be invited to present their cases to the judges on 19th November in IIM Indore campus.

The online quiz of phase 1 will be launched on 7th November 2009 and its results will be declared on 9th November 2009. Phase 2 will start on 10th November 2009 with the distribution of the case study to the selected teams and it will end on 19th November 2009 with the final presentation by the groups.

Cerebrate Operations:

This event is being held for the first time looking at the growing importance of operations these days. It is a case study contest in operations field. Objective of the event is “To identify best talents in India in operations management area through soliciting solutions for live issues faced by corporate”.

The registration for this event has started. The case study will be available on the website from 29th October 2009 and the final presentations by the groups will be made on 19th November 2009.

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